PPG Platinum Distributor Program Overview

Platinum Vision

The PPG Platinum Distributor program delivers competitive advantage by aligning the technology, training and customer support of PPG with the entrepreneurship, customer awareness, local market knowledge and service capability of the independent distributor. Working together we will grow our business, reduce costs, develop our employees and be recognized as the industry leaders in meeting customer needs. We will act responsibly toward the communities we serve, recognize and reward our success, share best practices and honor our commitments.

The Platinum Advantage

Participants who fully utilize the program’s many features enjoy improved profitability along with the following key benefits:

  • Greater differentiation
  • Increased customer loyalty
  • Ability to penetrate new markets
  • Better bottom-line cost control
  • Improved efficiency and expertise

Many program benefits are provided at no charge, others are offered at PPG-negotiated discounted prices. For many small businesses, the cost savings of this program can add up to thousands of dollars annually.

Business Benefits

Platinum Distributors can take advantage of the program’s many features:

  • Business cards and stationery program
  • Business plan development support
  • Customer satisfaction surveys
  • Distributor development training
  • Financial services
  • Growth rebate program
  • Human resources support
  • Image builders and marketing programs
  • Platinum Exclusive website
  • Store layout and design
  • Succession planning
  • Training for technical service reps 

Employee Benefits

Employees can also take advantage of special features from the Platinum Distributor program:

  • Apparel and promotional items
  • Employee satisfaction program
  • House paint rebate program


PPG Platinum Distributor Program Eligibility Criteria

Criteria for Eligibility

Making PPG your only paint line is a requirement of the Platinum program. But it also makes good business sense. Specialization results in fewer stock keeping units (SKUs), better inventory control, maximum product knowledge with minimal training requirements and PPG’s highest level of support.

For more information on the Platinum Distributor program and its eligibility requirements, contact your local PPG territory manager.